3 Lessons From a Book on Advertising For Job Seekers Of All Ages

Readers!

I just finished reading a creativity book that I just could not put down and I need to share it with you!

It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden is a guide to marketing that goes so much farther. It approaches advertising and creativity in a light, upbeat way with plenty of concise statements that leave you thinking. Not just for advertisers, this book is a great guide to creativity that can be enjoyed by business people and young professionals alike.

The great part about this book is that it provides the reader with plenty of ideas that can be applied to any situation. For me, a job seeker and recent university graduate, this book held many hidden gems. I’ll share three of these with you.

1. “The perosn who doesn’t make mistakes is unlikely to make anything”

This statement speaks to me on a lot of levels. How many mistakes have I mulled over in my head, only to keep myself up at night at no advantage to myself? Countless. But let’s face it, everyone makes mistakes. Be it typos (like the delightful one in the quote above) or awkward cold calls; failure forces us to change our habits and succeed. The only way you can truly fail is to stop trying entirely.

So keep cold calling! Be confident when a potential employer asks about your low GPA! And know that even the greatest people have failed – countless times – only to succeed by a different approach.

2. “Experience is the opposite of being creative.”  

This statement took me by surprise. When you spend you days reading through job postings you become pretty accustomed to seeing the word experience and feeling the sinking realization that yours is limited. But when you really break it down, experience is having encountered similar problems before – the solutions of which are not necessarily the ideal for solving new problems as they arise. In fact, relying on experience alone is not always an asset because it leaves the individual locked in a mindset and unwilling to experiment.

I want to bring a bright and creative approach into my job search in order to make up for what I lack in literal job experience.

3. The way we introduce ourselves can open doors.

Here’s the deal – some people are just better marketers of themselves. I can present myself in a number of ways – as an embodiment of my achievements, or as an embodiment of my aspirations.

These are two potential business cards that I made after seeing a similar series in the book. The card on the left lists my literal achievements, while the card on the right embodies my aspiration. Which one do you think would make a better impression?

I can either be a graduate, with two degrees in Science, or as a writer. Both are accurate, at least to some extent, but only one displays a clear aspiration. After all, having a degree in Science does not describe me as a person or what I aspire to be. Without introducing myself as a writer someone might assume that I am only interested in science, when in reality I desire to fall somewhere in the middle.

This lesson is going to take a little more thought!

Would I recommend reading It’s Not How Good You Are, Its How Good You Want to Be? Absolutely! It’s a truly inspirational book that taught me about a little more about the advertising industry and left me with a lot to think about.

And here I was thinking that I would only learn one thing from each book I read this year!

Elle

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